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Glossary of Social Media Terms


Glossary of Social Media Terms

  Sam Carr       Feb 24, 2017    

  Back to Help and Information
With so many different platforms out there - and so many new ones cropping up daily - it can be difficult to keep up with the ever-changing world of social media, not to mention its terminology. In this post, we explain some of the most commonly used terms you might come across - along with their definitions - to help you stay on top of your game.

+1 button: Similar to Facebook’s “Like” button, the +1 button is proprietary to Google and is the Internet's equivalent of the thumbs up.

Analytics: Tells you what’s happened on your social media account, such as comments, shares, retweets and reach.

Avatar: An image or username that represents a person online.

Bio: Short for biography, a bio is a small portion of your online profile which explains to new or potential followers who you are.

Block: A feature on different social media channels that allows you to prevent another user from following you or viewing your profile.

Caption: A brief description which appears below an Instagram photo.

Channels: This is where you distribute your content, for example Facebook, Twitter, or even a blog.

Circles: A method in Google+ used to sort your contacts into separate groups based on different criteria - such as location or shared interests.

Comment: A response that is often provided as an answer or reaction to a message on a social network or a blog post.

Connections: People you connect with on LinkedIn.

Cover photo: The large horizontal image at the top of your Facebook profile or page, which is similar to a profile photo.

Delicious: A social bookmarking web service founded by Joshua Schachter and Peter Gadjokov in 2003 and acquired by Yahoo in 2005. It is used for storing, sharing, and discovering web bookmarks.

Digg: A social networking website that allows users to submit, comment on, and vote for content from around the web.

Direct Message: A private message you can send to another Twitter user - often referred to as a DM.

Embedded media: A form of digital media which is used in a different location to where it was originally posted.

Emoji: These are small ideograms and smileys also known as emoticons, which are sent through messages and comments to others.

Engagement: Social media engagement is the act of talking to, messaging or otherwise interacting with other people on social networks.

Facebook fans: The people who like your Facebook page.

Facebook group: A space on Facebook where you can communicate and share content within a selected group of people.

Facebook Live: A feature where you can stream live video to your family, friends, and followers. You can interact with viewers in real time, and get live reactions to your broadcast.

Facebook: A social media platform founded by Mark Zuckerberg which connects people with friends, family, acquaintances, and businesses from all over the world.

Favorite: A small, heart-shaped icon on Twitter, favouriting a tweet signals to the other user that you liked their post.

Flickr (pronounced "flicker"):  A popular photo-sharing and hosting service with advanced and powerful features. It supports an active and engaged community where people share and explore each other's photos.

Follower: A user on Twitter who has subscribed to your Twitter account so they can receive your tweets in their home feed.

Following: The number of accounts that a Twitter handle is following.

Followers: The number of accounts that are following someone's Twitter profile.

Hashtag: A word or phrase preceded by the “#” sign. Hashtags are an easy way to mark the topic (or topics) of social media messages and make them discoverable to people with shared interests.

Header image: A header image is the banner image at the top of a user’s Twitter profile - similar to cover images on Facebook.

HootSuite: A dashboard which allows you to manage all of your social media marketing accounts from a single location.

Instagram: A free online photo sharing app that allows for the addition of several filters, editing, and sharing options.

Like: An action that can be made by a Facebook or Instagram user as a quick way to show approval.

LinkedIn: A social networking site designed specifically for the business community.

List: A curated set of Twitter accounts which you can group together in their own timeline. It is also a convenient way to organise other Twitter users, whether you follow them or not.

Mention: This is the act of tagging another user’s handle or account name in a social media message.

MySpace: A social networking site that offers an interactive, user-submitted network of friends, personal profiles, blogs, groups, photos, music and videos.

Notification: A message or update sharing new social media activity.

Paid social media: This is where you are leveraging your social media ads to drive traffic to your website by putting money behind your social media posts.

Pin board: A collection of Pins on Pinterest and can be organised by any theme of your choosing, and it can either be private or public.

Pins: The favourite links that is stored on Pinterest. Each Pin is made up of a picture and a description given by the user.

Pinterest: An online visual organiser for saving and sharing links to webpages and other media that you like.

Post: A Facebook status update, or an item on a blog or forum.

Promoted tweets: These are native advertisements targeted to a specific audience available through Twitter Ads. They include a small “Promoted” marker and are used to reach an expanded audience.

Reddit:  A social news website and forum where content is socially curated and promoted by site members through voting.

Reply: A Twitter action which you can respond to a tweet through a separate tweet that begins with the other user's @username.

Retweet: A tweet which is re-shared to the followers of another user’s Twitter account.

Rich pin: A Pinterest pin (or post) which has more information than a regular pin. The six categories of Rich pins include app, movie, recipe, article, product, and place.

Scheduling: Planning social media updates and content ahead of time, using a social relationship platform (SRP) or another publishing tool.

Selfie: A self-portrait photograph which is usually taken with a smartphone and shared on social media sites.

Share: This is when content is reposted on a social media site through another user’s channel.

SlideShare: The World's largest community for sharing presentations.

SnapChat: A fun mobile messaging application and social network that lets you share photos, videos, text and drawings that expire and automatically delete themselves after a set time, ranging from a few seconds up to 24 hours.

Spam: Repetitive and junk content which clogs the feeds of social media users.

Stumbleupon: A social network that helps you discover unique and interesting things across the Web.

Tag: A keyword added to a social media post with the original purpose of categorising related content. Can also refer to the act of tagging someone in a post.

Trend: A hashtag or topic that is popular on social media at a current moment.

Troll: A social media user who makes deliberately annoying or offensive postings with the sole aim of provoking another user or group of users.

Tumblr: A microblogging and social networking site that was founded by David Karp in 2007, and owned by Yahoo!. Users can post multimedia and other content to a short-form blog as we as for example follow other users' blogs.

Tweet: A Twitter message which can contain up to 140 characters of text, as well as photos, videos, and other forms of media. Tweets can also be embedded in web pages.

Twitter: A popular social networking platform that enables users to publish 140-character messages along with photos, videos, and other content.

TweetDeck: A social media dashboard application for management of Twitter accounts.

Unfollow: The action of unsubscribing from another social media user’s account.

Vimeo: A video-sharing website that was founded in 2004 by Jake Lodwick and Zach Klein. Users can upload, share and view videos.

YouTube: A video sharing website owned by Google where users can upload, view and share video clips.

Are there any other terms you would add to this list? Let us know in the comments below!


Ravi gupta
May 28, 2018 at 14:47:48
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