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Using your blog to strengthen your website content
It’s a given nowadays that every good website must have a blog. And it’s not enough just to have a blog – it needs to be authoritative, engaging, and regularly updated.
Our expert copywriters will work with you to create a properly planned, targeted blog that will enhance your brand, consolidating you as a go-to expert in your field. By increasing your authority, you can expect to see your sales grow accordingly – after all, that’s what it’s all about!
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A blog is a section of your website where you publish articles that will interest your target audience. This can be about company and industry news, as well as giving advice and providing insights into your sector. A well-maintained company blog increases your authority and is a great way to boost traffic to your website and conversion rates from your visitors.
Consistently producing and promoting high quality blog content is generally accepted as one of the simplest ways to boost your online presence.
Blog audit / review
If you already have a blog, we will review it and recommend changes to help you make the most out of it, including content quality and relevance to the needs of your target audience, and how well it is optimised for search engines. If you don't have a blog, we will look at opportunities that exist for you. During our audit, we will research your market, including competitor activity, and provide you with recommendations for your future blogging strategy.
Setting up your blog
If you do not have a blog, you are likely to be missing out on a lot of website traffic. This may be because you feel you lack the time, or the expertise, to do it properly, but it is costing you money.
Two Digital will set up a professional and easy-to-use blog on your website without involving you in the technical details. We closely follow industry best practices, which gives you the option of running it yourself, or letting us do it, although we usually recommend some combination of both.
Managing your blog
Article creation is the focal point of your blog because without regularly adding great content, you won’t see results. This involves working on a list of topics which is constantly reviewed against the recommendations from your audit. We will use a writing style which matches the feel and personality of your brand. And although our articles are always optimised for SEO, we make sure that they don’t lose their personal touch and relevance to your readers.
Our blog management service guarantees that not only does your blog not "run out of steam" (the most common fate for a blog) but it is continually refreshed with excellent content that will progressively enhance your brand.
Just fill in the form below and a member of our team will be in touch.
Alternatively, give us a call using the phone number at the top of the page
Two Digital Regus House, 268 Bath Road,
Slough, Berkshire
SL1 4DX
0333 7000 222
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