Creating the content that's right for your market
If you want to establish yourself as a market leader, your website needs outstanding content. Without exception, it needs to be original, high quality, and targeted for your market – there are no cheats or shortcuts!
Our talented team of copywriters and content producers will create fresh content that gets read, and shared, shared far and wide. More importantly, those shares, and the links they inspire, will convert to sales. Invest now and see your business soar to new levels.
Content comes in many different forms – blog articles, website copy, e-books, interactive features and infographics are all popular examples. But no matter what form the content takes, it needs to be well thought out and relevant in order to attract and engage your target audience.
Two Digital's content creation service can include written features by experienced copywriters, tests or questionnaires, and we can often work from research or articles you have produced. Our creative team is on hand to produce inspiring and interactive content to ensure that people come to your website - and like what they see.
Content quality audit
Unlike a strategy audit, which examines the big picture, a quality audit looks at what has been published. For example, how well written your articles are, how relevant the content is to your target audience, whether the style will motivate visitors to respond, and of course whether the content meets the needs of search engines. The aim of this process is to identify gaps in your existing content and help you to plan more effective content for the future.
Once we have completed the audit and a clear content plan is in place, we can get to the fun part of actually creating your content - guided by your vision, of course!
Creating your content
Content should be "link bait" where possible. This is high quality, compelling content that people will share and even link to from their own websites. Examples include published interviews, e-books and online tests.
But there is always a need for website content and blog articles, and this needs to be appealing to readers, as well being optimised for search engines. Well written copy will have a significant long-term effect on the amount of traffic to your site, as your website will appear engaging and more relevant by people and search engines alike.
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