Creating the content that's right for you
It’s not enough to write the odd blog and hope someone finds it interesting enough to share. Without a clear content strategy, you’re missing a trick – and allowing your competitors to steam ahead of you.
From social media to unique digital outreach campaigns, we will create a content strategy that’s tailored to your business – and run it for you – all you have to do is sit back and wait for your new customers!
A website which features lots of content that lacks a common theme or purpose will not be an effective marketing tool. A clear and effective strategy is essential in order to direct work in a focused and productive way, and get the most from your investment.
Most content strategies on the web involve the creation of brochure-style website copy with, perhaps, a blog that contains little more than periodic company news announcements. But this really isn't enough; it's uninspiring and, frankly, boring.
Our first job is to take a look at your existing content marketing strategy (if you have one) to see which elements are working and what needs to be initiated or changed. We will take into account your SEO and social interaction to gauge how your content is currently performing and how it could be improved further.
If you don’t already have a strategy in place, don’t worry: we can skip the audit stage and design your content marketing plan from the ground up.
Designing your content strategy
Content creation is essential for success, but not simply publishing content to pad out your website. Every piece of content you create must not only be engaging and high quality, but it must also contribute to your overall objectives.
Before getting started with creating content, we will discuss your goals and decide on the subjects, the tone and style of what is required. By identifying trending topics within your niche and assessing your competition, we can develop a highly targeted plan for your brand that will make a real difference to your success.
Just fill in the form below and a member of our team will be in touch.
Alternatively, give us a call using the phone number at the top of the page