Is display advertising right for you?
Another tool in your digital marketing armoury – display advertisements – is a potentially great way of attracting customer attention: they’re visually appealing, highly visible, and entertaining.
At least, they are if done correctly! Display adverts need to be implemented strategically – and that’s where Two Digital comes in. We can help you decide if they’re right for you, then work with you to plan and execute your campaign so that you get the results you want.
Display advertising can be an integral part of a comprehensive digital marketing strategy, providing a relatively inexpensive method of increasing brand awareness among large and relevant audiences.
Online display adverts come in all shapes and sizes – such as banners, text, images, and videos – and are delivered through various networks, the largest of which is the Google Display Network. PPC display advertising works on the same principle as regular PPC advertising but, unlike search adverts, display ads appear on the pages of websites rather than in search results. And, because they utilise graphical content, they are much more visually appealing and help to build trust with customers.
How Two Digital can help you
Our team will determine where (and whether) display marketing fits into your overall digital marketing strategy and find the placements that will result in the best engagement and conversions possible, within your budget.
We will work closely with you to create ads that suit your needs, selecting the right format, and place them on websites that are relevant to you and your brand. In this way, we will be able to drive more traffic to your website, boost your enquiries -- and ultimately your sales.
And, by continuously monitoring your budget and your results, we’ll be able to make the changes necessary to get the most out of your campaigns.
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