About search engine advertising
Paying a search engine for your advertisement to appear in search results can be an incredibly productive tool for your business – but it can also burn your budget for little or no reward if carelessly implemented.
We are able to audit your existing paid campaigns and work with you to improve your return on investment, or create a completely new campaign for you from scratch. With the help of our top-notch processes, expertise and technology, whichever you choose, you’ll see great results.
If you pay a search engine for a placement in search results, your advert will appear in the sponsored results, and is targeted to match key search terms. You pay each time your ad is clicked – You bid on the price you’re willing to pay for these clicks, and the price you pay is called the cost-per-click (CPC).
While many people still prefer to click on organic search results, these listings are often pushed down the page, by information panels, local listings, or ... paid search ads. So while paid search has traditionally been the fastest and most controllable way to get on to search engine result pages (SERPs) it can now be a way of appearing above the organic results.
Benefits of using search engine advertising include guaranteed and highly targeted exposure (subject to your bid), instant results, flexibility, control of your budget and, of course, more high quality traffic to your website.
Using the ad platforms from Google, Bing and Yahoo is a great way to boost your business online, although running campaigns in-house often results in little or no return because the company lacks the knowledge and expertise needed.
The first step in our audit will be to research your market, competitors and keyword opportunities. If you are running campaigns, we will also assess your activity, giving you comprehensive reports and specific advice on how to improve your performance. It is also important to agree your objectives, and set up ways to measure progress towards them.
Managing your campaigns
With your goals in mind, we will set up your paid search campaigns from scratch or improve your existing activity to deliver an exceptionally high ROI. We have the processes, technology and expertise to deliver results at the highest level, and by reviewing activity on a continual basis, we develop your presence in the most cost effective way possible.
What's more, we believe in total transparency, and provide monthly reporting so you can keep abreast of the results we achieve for you.
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