What is social media advertising?
Building a social media presence can be a daunting process. Social media ads can hugely improve your visibility, offering instant exposure within your chosen sector, but you need to know which channel to pick, who to target, what message to put out there ...
With years of experience in digital advertising, we can smooth this process for you. We know exactly what works best on each platform, ensuring your social media ads are sharp, on target, and give an excellent return on your investment.
Social media started out as great way for people to stay in touch with friends and family, but has now also turned into a major advertising channel, with organisations realising more and more the potential of reaching their audience.
Advertising on social media is a real, tangible driver of leads and sales and has huge benefits for businesses. Social networks are filled with hundreds of millions of consumers - so why wouldn’t you take advantage?
Social media campaign audit
The first step in a Two Digital audit is to research your market, competitors and advertising opportunities. If you are already running ads, we will also take a look at what you are doing, giving you detailed reports and guidance on how to improve your results. Finally we will agree your objectives, and the best methods to achieve them.
Managing your social media advertising
Managing a social media ad campaign starts with the setup. We will evaluate the demographics of your target audience and create campaigns that target the right people, deliver the right message, and draw people into your network. Once under way, we will closely monitor their performance and make adjustments when necessary.
At Two Digital, we specialise in running social media campaigns across all the major social networks, including Facebook, Twitter, Pinterest and LinkedIn. Social media is an activity quite different from those in other, more direct, environments. It requires a softer, more subtle approach and each platform has its own well-defined user base.
We know what works best on each platform, and will ensure you get the best return for your advertising spend, regardless of your budget.
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