What makes a good directory advertising campaign?
It used to be as easy as pie to increase your page ranking by buying tons of links in web directories. Not any more! Google has come down heavily on this practice with its Penguin updates – and although there’s still a place for high quality web directories, it’s absolutely vital you know what you’re doing!
We will work with you to choose the right directories for you. We’ll also deal with any old, weak listings that could be damaging your rankings and reputation.
The general view of many web directories is that they are low quality "link farms" which will never bring visitors to your site and may actually damage your search engine rankings. And although this can be true, there are still plenty of authoritative directories out there that are definitely worth the investment.
Directories are a great way to be found by potential customers, who will then visit your website. The trick, of course, is knowing where to find the ones that will bring the best results.
How Two Digital can help you
Our primary focus is always on quality, not quantity: getting listed on large numbers of websites is really not the way to go! So before submitting your site to a directory, we thoroughly evaluate it to confirm its quality and relevance to your market. We assess the cost in relation to the benefits you are likely to see, then create and publish your listings. With constant monitoring, we are able to determine the results you get and review further opportunities that arise.
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