This is the number of keyword phrases we target for your rankings on Google, Bing, etc.

With Standard analysis, we produce a list of popular keywords that are realistic targets.
With Enhanced analysis we also assess commercial intent and likely click volumes for these terms.

We will select a unique target page for each keyword phrase, as well as the Home page, and optimise them all to maximise their relevance for search engines.

Standard articles are around 800 words long, written by one of our copy writing team.

Enhanced articles are around 1,000 words long, written by one of our senior copy writers.

Premium articles are around 1,200 words long, written by one of our journalist writers.

Outreach is the process of locating people who are likely to be interested in your website content with the aim of getting them to share, promote, and/or link to it.

Guest blogging is getting articles that highlight your own content published on influential blogs. This will be authored by us or by the blog owners themselves.

Ranking reports show the positions on Google and Bing achieved for your target keywords.

Total visitor traffic shows you the number of people visiting your website each month.

Sources of visitors breaks down visitor numbers by where they found your website, and allows you to identify your best sources of website traffic.

Campaign traffic further breaks down visitor numbers by campaign activity (e.g. SEO, direct, mobile, email).

We will agree with you the most relevant social media platforms for your business.

We will agree and set up a user profile and use that profile to create activity and interest with posted tweets, likes, links, etc.

We build your profile among people who will benefit your business: usually a mix of target customer types, influencers and interest-based networks.

Track how many visitors you get to your website from each social media platform.

See how people react to, and engage with, your activity.

This is the monthly budget that we manage, ensuring that your spend keeps within this limit while maximising the targeting of potential website visitors.

Our Single Ad service gives you a targeted, well-written and optimised advert for each Ad Group that will achieve great click-through rates from people you want to target
The Multiple Ads service runs multiple adverts within each Ad Group to increase ad relevance and increase click-through rates.
Ad Boost enhances your adverts with Sitelinks and Callout extensions that increase your click-through rates even further.

Bing is a much smaller network than Google and only produces worthwhile results for larger campaigns.

The number of website visitors from your ads is pulled out from the total so you can see how much website traffic is being generated from your advertising.

Your spend is the actual level of your expenditure against your budget.

Performance metrics show you how well people have engaged with your website after clicking on your ads.

A bespoke content marketing activity will increase your profile on the web by creating innovative content ideas and seeking out influential publications who will want to feature them.
This needs ongoing review to ensure that as time goes on, effectiveness is continually built and improved.

Primary content is usually an article of around 1,200 words, written by one of our senior copy writers.

Enhanced content is usually a longer article of up to 2,000 words, written by one of our journalist writers.

Premium content will be a special piece, for example an article involving research or a high end infographic.

Outreach is the promotion of your content to web publications relevant to the Primary, Enhanced and/or Premium content we create.

We provide you with links to the content we have created and the interest (often promotional articles on other websites and blogs) we have generated around it.